Privacy and Cookie Policy

Privacy Policy

Last Updated: June 21st, 2017


This website and/or mobile application (collectively ”Site” or “Sites”) is provided by Sazerac Company, Inc., a Louisiana corporation and/or its affiliates (“Sazerac,” “we,” or “us”). Sazerac includes, without limitation, businesses operated under the following brand names: Click here to visit the brands page

The goal of this Privacy Policy is to inform you about the information we gather about you, how we use and share that information, and how we safeguard that information. This Privacy Policy applies to information we collect on any Site where this Privacy Policy is posted. Your use of this Site is subject to this Privacy Policy as well as our Terms of Use. By interacting with this Site, you consent to our collection and use of information as described in this Privacy Policy. By using this Site, you also certify that you are 21 years of age or above.

If you are under 21 years of age or do not accept this Privacy Policy in its entirety, please leave the Site immediately.

We may change or add to this Privacy Policy, so we encourage you to review it periodically. The top of this Privacy Policy identifies the date the Privacy Policy was last updated.


Information You Provide to Us

We collect personal information from you when you interact with us via this Site. Personal information is information that identifies you or is reasonably linked to you. The personal information we may collect includes your name, email address, mailing address, shipping address, phone number, and/or credit or debit payment card information. Here are some examples of ways in which you may choose to interact with us:

  • Creating a personal account on our Site;
  • Making a purchase from us;
  • Enrolling and/or otherwise interacting with our customer engagement and loyalty programs;
  • Requesting customer service or otherwise contacting us;
  • Submitting a story, testimonial, rating or review, or other content to the Site for possible posting on the Site;
  • Participating in a contest, sweepstake, promotion, or survey;
  • Accessing Wi-Fi service we make available at locations or events we sponsor;
  • Opting in to a text message program; or
  • Otherwise submitting personal information to us.

Information from Other Sources

We also may collect information about you from third party sources. The information we collect from third party sources may include things like demographic information and purchase preference information. The third party sources may include public databases, social media platforms, data append services, data sharing cooperatives and others.

Automated Information Collection

We may receive and store certain types of technological information when you interact with our Site, our emails, and our online advertisements. This information is intended to help our Site work properly, to help us evaluate use of our Site, and to support our website analytics and marketing campaigns. Here are some examples of such information:

  • We may collect technical information like your internet protocol address, your device operating system and browser type, the address of a referring website, if any, and the path you take through pages you view on our Site.

  • We may use “cookies” to recognize you as you use or return to the Site. A cookie is a small text file that a website or email may save to your browser and store on your hard drive, computer, tablet or smartphone. This allows us to provide a continuous and more personalized shopping experience for you.

  • We may also use web beacons (also called pixel tags or clear gifs). These web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our Site and other sites were effective.

We may also automatically collect information about your location when your mobile device is set to provide location information. For example, your device may allow us to show you the location of the retail store that offers Sazerac products that is closest to your location. We may also be able to recognize the location of your device in locations where we provide free WiFi access. Please see the “Your Choices” section of this Privacy Policy for more information.

Automated Information Collection by Third Parties

Sazerac may participate in interest-based advertising. In doing so, we may use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online. We may allow third-party companies to collect certain information when you visit the Site. This information is used to serve ads for our products or services or for the products or services of other companies when you visit this Site or other websites. These companies may use information such as click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie/session ID, and IP address, during your visits to this Site and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. Please see the “Your Choices” section of this Privacy Policy for more information.


Sazerac uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, tailored promotional offers and rewards, marketing, authentication, loss and fraud prevention, public safety and legal functions. Here are some examples of the ways in which we use your information:

  • To respond to and fulfil your requests for products and services and communicate with you about those requests;
  • To register and service your account;
  • To administer surveys, sweepstakes, contests, and promotions;
  • To provide customer service and alert you to product information, including recalls;
  • To help us improve and customize our service offerings, websites, and advertising;
  • To send you information about our products, services, and promotions via various channels including email; and
  • To protect the security or integrity of our Sites and our business.

To accomplish these purposes, we may combine personal and non-personal information we collect with offline information, including information from third parties. We may transfer or disclose your information among our corporate affiliates.


We do not rent or sell your personal information to third parties. We may disclose your personal information to third parties with your prior consent or under the following circumstances:

Service Providers:

Sazerac may share your personal information with service providers and other third parties who need access to your information to provide operational or other support services, such as direct mail vendors, shipping service providers, and other companies that help us improve our product and service offers and our Site. We require our service providers to keep your information secure. In addition, unless otherwise disclosed to you, our service providers are not authorized to use or disclose your personal information for their own marketing purposes.

Legal Requirements, Safety, and Loss Prevention:

Sazerac may disclose your personal information in other special circumstances. For example, we may provide personal information about you to regulatory authorities and law enforcement officials in accordance with applicable law, when we otherwise believe in good faith that the law requires it, or to respond to requests from government authorities. There may be instances when we may use or disclose your personal information in order to protect or defend the legal rights, property or operations of Sazerac or our employees or agents; to protect the rights, privacy, safety or security of users, members or others; to protect against fraud; and to allow us to pursue available remedies or limit the damages that we may sustain.

Business Transfers:

Sazerac may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Sazerac or as part of a corporate reorganization or stock sale or other change in corporate control.

Aggregate Information with Third Parties:

We may share aggregate information (i.e., information that does not directly identify an individual) with third parties for lawful purposes.


If you would like to opt out of our promotional emails, please follow the unsubscribe link at the bottom of each such email.

If you would like to opt out of receiving direct mail from us, please do so by emailing Please put OPT-OUT in the subject line and provide us your name and mailing address.

If you would like to change or delete your account information from the Site, please do so by emailing Please put ACCOUNT INFORMATION in the subject line and provide us the website with your account information and instructions on the information that you want changed or deleted. Please note that, while we will do our best to address requests to change or delete your account information, we may be unable to delete all information associated with past communications or transactions.

Please be sure to include your full name, phone number, email address, the types of communications you would like to receive or not receive, and all relevant contact information in any communication you send to us. For example, if you would like to opt-out of receiving direct mail, please make sure to include your mailing address in your communication to us.

Please allow a reasonable time for your preferences to be processed. It may take up to 10 days to process your requests related to email and up to 30 days to process other requests.

Please be aware that, even if you opt out of receiving marketing communications from us, we may still contact you for transactional purposes such as customer service, product information, service notices, or recalls.

As explained above, Sazerac participates in online interest-based advertising. To learn more about online interest-based advertising, including how to opt out, visit the Network Advertising Initiative website. Please note that the NAI opt-out mechanism relies on cookies to remember your choices with respect to ad-serving on websites. If you delete your cookies, use another computer or device, or change browsers, you will need to repeat the opt-out process. If you do opt-out of interest-based advertisements, you may still see advertisements on websites you visit, but those ads will not be based on your browsing behavior.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. This Site does not currently respond to such browser “do not track” signals, but we do provide you the option to opt out of online interest-based advertising via the NAI opt- out mechanism described above.

Our mobile services may use location information transmitted by your mobile device. You can adjust the settings of your mobile device at any time to control whether your device communicates this location information. Please see your device instructions to learn more about these settings.


Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. You can choose to browse our Site without accepting our Site’s cookies. These cookies allow us to recognize you from page to page. Without these cookies enabled, you may not be able to take advantage of certain Site features.


Sazerac endeavors to maintain reasonable and appropriate physical, administrative, and technical controls to protect your personal information. While we work very hard to protect your privacy, no method of security is guaranteed to be effective, and we cannot be responsible for the actions of those who may gain unauthorized access to your personal information. We make no warranties, express, implied or otherwise, as to the ultimate effectiveness of our reasonable and appropriate safeguards. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.


Sazerac’s mobile applications and services (including Wi-Fi service at events and/or locations we sponsor) may collect certain information automatically, such as the type of mobile device you use, the temporary or persistent unique device identifiers (UDIDs) placed by us or our service providers, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications and services.

Our mobile applications and services may also collect precise information about the location of your device through your device before our mobile applications and services obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). Sazerac and our service providers may use and store this information, in combination with other location-based information such as IP address and billing or postal code provided by you at time of your mobile application registration, to provide enhanced location based services, such as search results and other content.

Users of our mobile applications and services may use the following mechanisms to opt-out of the collection and use of your precise location information:

  • You can stop all collection of information by our mobile applications by uninstalling the mobile application. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network. If you uninstall a mobile application from your device, the Sazerac unique identifier associated with your device may continue to be stored. If you re-install the application on the same device, Sazerac will be able to re-associate this identifier to your previous transactions.

  • You may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions on your mobile device.


This Site is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Your personal information may be stored and processed in the United States or any other country in which Sazerac or its service providers maintain facilities. By using this Site, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than in your country.


If you are a California resident and Sazerac customer, you can request a notice disclosing the categories of information we have shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. This information will be provided in a standardized format and will not be specific to you individually. To make such a request, please send a letter to the following address:

Sazerac Company
Attention: California Shine the Light Request
10400 Linn Station Road, Suite 300
Louisville, KY 40223


This Site is intended only for adults who are at least 21 years of age, and does not knowingly collect information online from anyone who is under the age of 21. Please contact us via the instructions provided in the Privacy Contact section of this Privacy Policy if you believe this Site has collected information from anyone who is under 21 years of age.


If you have any questions about this Privacy Policy or how your personal information is handled, please contact us by sending a letter to:

Sazerac Company
Attn: Compliance Department
10400 Linn Station Road, Suite 300
Louisville, KY 40223

You may also contact us by email through the Contact Us link on our Site.

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